Former UK football player Tim Couch on New Maker's Mark Charity Bottle

UK Great Tim Couch Honored On New Maker's Mark Charitable Bottle

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"The most important thing about this bottle is that the proceeds from it will go to help my fellow Kentuckians fight and win the battle of heart disease - especially in eastern Kentucky," Couch said. "Winning this is very near and dear to my heart and more important than any football game. My father passed away from heart disease, and everyone has a family member that this terrible disease has affected."

Maker's Mark will donate proceeds from the sales - estimated to be about $200,000 from 20,000 bottles sold statewide - to the Gill Heart Institute, which will utilize these funds to grow and develop high-quality clinical heart care services in rural eastern Kentucky.